Open Inclusion Ltd have until now specialised in all things digital - which we have not. By joining forces, our two like minded businesses can now offer an even wider range of services to our clients.
Why's it so important to provide inclusive access to goods, services and facilities?
By 2020 50% of the population will be over 50 and with increasing age, comes a greater incidence of disability. The over 50s will find it harder to read small print, they may find it difficult to hear in restaurants, perhaps jars and packaging becomes more difficult to open. This surely illustrates the business case for making goods, services and facilities accessible to all.
Our consultancy specialises in helping businesses to win, and keep, more customers. We look at how businesses anticipate and meet the needs of disabled, as well as older customers, to identify any barriers that might exclude a significant proportion of their customer base.
Our clients often come to us because they find that mainstream agencies tend to focus on mainstream customers and don't understand the value and potential of disabled and older consumers. We really understand this market and can help clients become the provider of choice to this huge consumer base.
in the UK there are at least 12 million people who identify themselves as disabled and over 14 million people aged 60+ many of whom would deny that they are disabled but who will admit to difficulties with mobility, sight or hearing, cognitive ability.
So what to do?
We specialise in carrying out robust internal and external multi channel assessments of the disabled customer journey from end to end, identifying any barriers that may exist and recommending solutions.
We've got a panel of 500 people, all with access needs relating to disability, ageing, dyslexia, colour deficiency, etc, who are fantastic research participants. They are regularly involved in qualitative consumer research including mystery shopping, focus groups, testing out new products or customer service equipment, online or telephone surveys etc. Mainstream market research companies can be nervous about engaging with diverse groups - but we're not!
If the answer to any of these questions is 'no', give us a call to explore how we can help.
Mary-Anne is also a founder director of Really Useful Stuff - an online marketplace for products that make life a bit easier www.reallyusefulstuff.co. Mary-Anne also delivers her consultancy services and consumer research through Really Useful Stuff.
She is also Special Adviser on inclusive customer service to the Business Disability Forum (previously 'Employers' Forum on Disability') and its members